When it comes to digital entertainment, consumer choice has exploded over the past decade. The unbundling of content propositions to individual studios,
broadcasters, publishers and other
players has scattered content far and wide. While growth in digital subscription penetration across subscription video on demand (SVOD),music, gaming, news and sport is slowing, we continue to stack more and more services in each of these categories.
Consumers are learning to navigate this complex
environment though and we're seeing more savvy,
proactive and frequent switching behaviours as
consumers self-curate the perfect media bundle.
Media players have responded rapidly to these increasingly sophisticated behaviours, seeking to retain share of mind and attention as subscribers feel the pinch when it comes to the cumulative cost of media. This has heralded the launch of new ad-funded propositions, re-shuffling of features across paid tiers and greater flexibility in bite- sized paid access options. Audiences are becoming more comfortable with trade-offs between experience and cost, and this is spurning greater innovation in the
ways organisations monetise their content.
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